The Press Release
A step after your initial meeting is to prepare a professional press release for use of the local media. The point of creating a press release is to inform the media that you are running for office. This press release may be written by you, but be sure to be error-free and not in a personal talking style. Alternately, you may purchase the services of a ghostwriter, finding these freelancers through classifieds media and craigslist. The press release contains the position you are currently running for, your full name, phone number, address, political experience, working history, background and any key personal achievements.
Next you will add a glossy black and white photo to the press release, this can be taken by any legitimate photography studio or servicing shop. Of course it will have a solid background color and not bright colors, fireworks and other teeny bopper stylistics. You will want to send this press release to all local newspapers, local radio stations (not the music ones) and local television programming (not MTV) like news broadcast stations and local public channels.
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