Newspaper Advertisements
There are the advertisements in the newspaper most likely printed along the classifieds section, where they are subject to many views. The advertisement may include your photo, a brief biography, your address and number and any other contact information, and of course your "theme". The peak time to run a newspaper advertisement is after your announcement, door-to-door introduction, first newsletter, fundraiser and first endorsements, so usually this will be about 2/5 to about half the time of your campaign run.
Pros are that it will be viewed potentially more than hundreds of thousands of times depending on the area you are running for and choose. They are a legitimate stamp that you are serious and a professional.
Cons are that the advertisement can be very expensive, especially running the add multiple times. Advertising in 100 newspapers can be as low as $1500 to $3000 dollars depending on your size and placement.
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